Is selling online in Nigeria so difficult?
Living in Nigeria has its own set of challenges. From unreliable power supply to the ever-increasing cost of goods and services, there are a lot of factors that can make it hard for Nigerians to sell their products online.
In Nigeria, the online shopping market is on the rise as more and more people are turning to their computers and tablets for all of their shopping needs. But how do you get started?
Tips to Sell Online in Nigeria
In this blog post, we will share 10 tips that have been proven successful by Nigerians who sell their products on the internet.
1) Avoid irrelevant Expenses
A lot of startups have been caught in the whole paparazzi of overspending when they are starting their new business, they want to start perfectly! They want to have the best of everything and they end up breaking their pockets.
It is advisable that you start small with a budget plan in mind, work on your business as it grows into an enterprise before overspending.
You should also make sure that all expenses are relevant to what the company does for profit or loss. It’s better to deduct some of your expenses than have to deal with the tax implications.
At first, you may not necessarily need to have a website or spend money on other irrelevant stuff not necessary for the lean startup.
The next tip will give you a clue on what I feel you should do instead.
2) Leverage already successful marketplaces
You can sell your goods on other people’s websites or marketplaces.
This is not an easy task, but this option will save you a lot of money and also give you the opportunity to use someone else’s established customer base.
You should look up to platforms such as Facebook marketplace, Konga, Jumia, Jiji, Instagram, and the primary places of marketing your product.
I have been in this field for a while and I know how hard it is to get your product out there, but if you are starting off on the right foot with these tips then that will surely make things easier.
3) Start small with a budget plan in mind before overspending or risking it all
You don’t have to have a big budget to get started selling online in Nigeria.
It’s better to start small and give your more time to get a sense of what is going on.
In fact, if you are smart enough, you can start making cool without investing almost anything, you can sell other peoples products, all you need is to contact the original supplier, find out all the details of the product then add your own little margin, then start to market the product.
It is important to start small and build your way up.
A lot of people think that they just have to put everything out there on the first day or week, but if you do this without doing any research then it’s not going to work because people are tired of scams.
4) Sell varieties
If you are selling a variety of items then it’s better to sell them at different prices.
For example, if you have three products and one is more expensive than the other two; try putting that product in particular on sale for customers who want quality goods.
In Nigeria people usually buy what they can afford, so don’t make the price too high and make it more affordable for them.
5) Sell quality
If you are selling a variety of items then it’s better to sell them at different prices. For example, if you have three products and one is more expensive than the other two; try putting that product in particular on sale for customers who want quality goods.
6) Be Trustworthy
As you are just starting out, it will be difficult at first, due to new customers’ fear to get scammed, with time as you show yourself and your business to be reliable and trustworthy, this will change.
In the long run, it is better to make sure you have a good reputation so that customers are more likely to buy from you and not your competition.
The key here is to be honest with yourself, if you know something may go wrong in terms of delivery time or quality; just let them know before they buy.
It’s good to keep in mind that people don’t like being surprised with bad news, so it is best not to wait until the last minute when they are paying for your product before letting them know there may be an issue such as a delay in delivery or higher-than-normal prices due to high demand on certain products.
7) Don’t eat all your gains
Reinvesting in the business is very important. It is the key to a successful and sustainable business in Nigeria.
You can reinvest your money by purchasing new stocks or other products that you don’t have yet – this will allow you to keep up with demand, retain customers who are looking for something specific, expand your inventory, and improve customer service (e.g., shipping, tracking).
Another way of investing is through advertising – this will allow you to reach a wider audience that may be interested in your products or products related to what you sell.
Don’t spend all your money in one place – it’s important not only for the health of your business but also for your personal finances and happiness!
8) Strive to Provide Great Customer Support
One of the best ways to retain customers is by providing great customer support. This not only ensures that your customers are happy and satisfied with their purchases, but also that they will come back again to shop with you!
Delivering products on time can be a challenge for some businesses – if this has been an issue in the past or is a current problem, take the time to plan ahead and map out when you can deliver what items.
Great customer service starts with great communication – make sure to always reply to questions as quickly and thoroughly as possible.
9) Plan your deliveries ahead
You don’t want to be the seller that doesn’t always deliver to your customers on time. To avoid this, make sure to plan your deliveries ahead of time so that you never miss a deadline!
Planning may seem like a lot of work at first, but it’s worth the trouble – in the long run, everything will go more smoothly if you’re organized and prepared.
It doesn’t take much to get started – just make a list of the items you want to sell, and then plan out when they’ll be shipped.
Doing this will help ensure that customers always receive what they ordered on time!
It’s easy enough for even someone who isn’t great with planning to do it right, only if they see it important to do it.
10) Pay yourself first
Yes, you own the business, but you need to pay yourself first. It doesn’t all have to go into the business all the time, you also need to take good care of yourself. Investing in your health will not only help you to be more productive, it also makes for a fitter and healthier entrepreneur.
If you have a partner, calculate and agree on a monthly salary with your partner or yourself based on the profits of your business in order to avoid disputes when things don’t go well.
Put this money into an emergency fund for later use, invest it, or buy assets that will grow in worth over time: think about purchasing real estate property, or stocks and bonds.
If you need to, negotiate with your partner on setting aside a percentage of the profits each month for yourself.
This is worth it: when things go well in business, they will usually go even better if both partners are getting paid from the proceeds at an agreed-upon rate.
In this article, we have shared 10 of the best tips for selling online in Nigeria. We hope that you found these useful and will find ways to apply them in your business. Are there any other insights or suggestions on how people can make money by selling goods online? Share with us below!