Back In 2017, Instagram attracted another 100 million users to their platform and in 2018, there were hardly any signs of weak growth. Especially now in 2020, there is a reason Instagram is rising at an incredible rate.
To access amazing images and videos created by friends, influencers and brands, the average person turns to Instagram. Companies rely on Instagram as users are 10 times more prone than other social networking sites or Twitter to connect with brands.
However, to improve the effectiveness of Instagram, it’s important to establish an Instagram profile that captures target audience members ‘interest successfully. Social media marketers may optimize an Instagram profile by adopting the tips described below to drive concrete business outcomes.
Here are some tips to boost your Instagram before giving you the Best time to post on Instagram in Nigeria;
1. Use Instagram Business account.
More than 25 million companies now use Instagram Company accounts to access valuable analytics and promotional resources. Unlike personal accounts, company accounts provide users with post-performance-related metrics and the growth of followers. In a segment separate from the standard Instagram profile, company users have the business location and hours.
Since at least one brand is followed by 80 percent of Instagram users, Instagram allows business accounts to have a contact button that sends messages to brand representatives through Instagram direct message, email or text message. This allows help for customers on social media much simpler than ever.
Company accounts will last but not least “improve” content with only a few taps. This fairly inexpensive paid promotion ensures that no matter what post you want to raise, you meet a wider audience.
To put it simply, an Instagram Business account offers more versatility to social media marketers when it comes to building a successful presence on social media on Instagram.
2. Use a profile tracking link.
The connection in an account profile is extremely important given that Instagram enables social media marketers to post only one live URL around the entire network.
Yet many marketers still fall into the trap of using a non-tracking link in the profile of their Instagram account. If the connection can not be monitored, then it is impossible to know how many web visitors or clients from Instagram have been referred.
Using an Instagram analytics tool, or a custom URL builder such as Bit.ly, marketers will see how users of Instagram interact with the bio connection.
3. Upload multi-grid images
Marketers on Instagram must design a profile that makes a statement. There’s no better approach to do that than by developing a multi-grid collage which creates an understandable image. Brands such as Rolls-Royce rely on this technique to share large images that might not look very good when edited to fit in just a single message.
Best among all, when brands post a series of garbled pictures, it can make people to become intrigued. Some may opt to visit your Instagram profile and see for themselves the full picture.
4. Instagram analytics solution.
The only way to determine that your Instagram plan works is when you have the metrics to prove it. Although an Instagram Business Account does offer some simple performance statistics, third-party analytics services have a wealth of otherwise inaccessible statistics.
A third party analytics tool is important to optimize your Instagram profile and strategy, from measuring the output of the tracking link in your Instagram bio to deciding the posts interact most with followers to identifying the ideal time to publish new content.
5. A/B test your Instagram bio.
Whether your Instagram bio meets your goals for social media marketing can often be hard to learn. The best way to approach if your bio is productive is through an A / B check. To get started, you will need to first pick an observable dependent variable. One common dependent variable is to monitor clicks of the connection URLs.
6. Quality of followers is better than quantity.
Many Instagram marketers think it’s necessary to build a fully optimized Instagram profile with a large amount of followers. After all, the more followers a company has the more it always seems credible. But a quick glance at Instagram accounts owned by some of the world’s biggest corporations reveals the consistency of the followers is more critical than quantity. Instagram profiles containing hundreds of thousands, if not millions, of followers are endless “clickbait.”
7. Build a thoughtful content calendar.
Instagram content, unlike many other social media platforms, is not really trapped in one’s profile. Rather, it is relatively straightforward to see each post dating from months, if not years ago. Marketers should be aware of this, and build a careful sequence of coherent Instagram content to create a profile that offers an clear brand narrative.
8. Activate Instagram notifications.
Ensure you and your team are in a condition at a moment’s notice to respond to your target audience by turning on Instagram notifications. Showing Instagram users that your brand is still readily available is a perfect way to create brand loyalty and increase commitment.
9. Choose an appropriate handle.
Having not built your Instagram profile yet, concentrate on finding the perfect Instagram handle. The easiest way to quickly develop a loyal following is to use an on-brand handle. If your preferred handle is taken, the owner of the handle will be able to pay for taking possession of it.
10. monitor messaging channels.
Most customers expect to get customer service on a range of social media sites almost immediately. In addition, the average person would like to share with 16 of their peers the story of a disappointing customer service encounter.
Best time to post on Instagram in Nigeria
The best time to post on Instagram in Nigeria is early in the morning by 6:00 am when people are waking up and 5:00 PM
This is because most people after morning devotion head for their phone to see what’s happening online at the moment before dashing out for business or work. In the evening, by 5:00 pm is perfect because most people close work past 4 p.m so while heading home or those stuck in traffic, they browse through their phones.
- Sunday: 10:00 AM to 2:00 PM
- Monday: 11:00 am to 5:00 PM
- Tuesday: 5:00 am, 9:00 am to 6:00 PM
- Wednesday: 5:00 am,11:00 am and 3:00 PM
- Thursday: 5:00 am, 11:00 am and 3:00 to 4:00 PM
- Friday: 5:00 am, 9:00 am to 4:00 PM
- Saturday: 11:00 am
Your posts on Instagram tend to gain more engagements if you post during these stipulated times.